City & Guilds tasks WAA to oversee digital strategy
Vocational education business City & Guilds has retained WAA to work across a range of marketing projects.
The agency, based in Sutton Coldfield, has been tasked to promote apprenticeships to school leavers and employers as the client begins to embrace the use of digital channels for external and internal communications.
WAA has been briefed to deliver consultancy around the City & Guilds digital strategy and customer value proposition as well as competitor intelligence and research and the delivery of campaigns through digital channels such as social media, video and on-site content.
These will be overseen by Rachana Roberts, digital marketing manager for City & Guilds.
Simon Cox, head of digital for WAA, commented: “City & Guilds is a great brand with exciting developments in the pipeline so this is a terrific win for WAA. There is an exciting opportunity in this market to establish a serious multi-channel strategy and we’re delighted to be helping City & Guilds forge the way.”