MediaVest promotes Muscant to managing director
MediaVest in Manchester has promoted Elliot Muscant to managing director after 11 years heading up the agency's digital division MVi.
Under Muscant's tenure MVi had grown from what was effectively a start-up to annual billings of almost £55m.
The media agency said his new appointment "reflects the digital focus of the changing media landscape".
Joint managing partner Dave Lucas said: "This appointment is reward for Elliot’s efforts in overseeing the successful development of our digital capability, but is also in response to our need to bolster our senior management team to ensure the agency retains its position as the leading performance media agency in the UK.
“In his new role, Elliot will be responsible for ensuring that our structure, systems, operations and people are set up to absolutely maximise the benefits we can deliver to clients in today’s multi-channel media environment."
Muscant's appointment takes effect immediately.