Holmes & Marchant redesigns Harp lager
Holmes & Marchant has redesigned the packaging for Northern Irish lager brand Harp.
The redesign of the take-home packs (bottles, cans and carriers) follows Harp's launch of an extra cold variety in the on-trade.
Hayley Laven, account director at Holmes & Marchant, said: “Harp is Northern Ireland’s number one lager in the on-trade, but in the highly competitive off-trade sector it needed to raise its game.
“The new pack has fantastic stand-out in store, with a clean look that still contains all the important information: the brewery logo, the wheat – all visual cues that this is the same drink that people in Northern Ireland know and love, but really brought up-to-date.”