Souter PR

Souter PR to promote Greater Manchester Police and Retrack partnership

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By The Drum Team, Editorial

September 29, 2010 | 2 min read

Retrak, the Manchester-based charity which works with African street children, has tasked Souter PR with promoting its partnership with Greater Manchester Police.

The agency will look to raise awareness of the trip in November being made by 20 volunteers from Greater Manchester Police to help children living on the streets of capital city, Addis Ababa.

Souter PR will focus on raising the profile of the volunteers who are taking part, telling their stories and supporting their fundraising and community engagement activities. Events will be organized around the region including a Cop Idol talent contest, sponsored bungee jumps, an Emergency Service fun day and working with local schools on dress down days to help raise funds.

Retrak was appointed GMP’s charity in May this year.

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