STV admits that future broadcast schedule will be influenced by online
In an interview with The Drum, Alistair Brown, head of digital at STV has admitted that the broadcasters future TV schedules could be influenced by what is popular online.
During the video interview, Brown also discusses the launch of hyperlocal news platform, STV Local, which began to run last week through a pilot scheme in North Lanakshire, before rolling out across Scotland.
He also discusses the broadcasters deal with YouTube, and reveals that a series of comedy sketches have been commissioned and will be produced for the STV website.