Smiling Wolf

Baltic Triangle commissions six short films to promote area

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By The Drum Team, Editorial

September 21, 2010 | 2 min read

Liverpool’s Baltic Triangle has been commissioned to showcase the area to the creative industries and property developers in a bid to engage with companies with an interest in moving there.

Produced by Mohawk Media, the series of six three-minute films will be shown on the Baltic Triangle website at the rate of one a week, and will aim to capture the attention of potential investors who have lodged interest in property development or may consider relocating within the city.

The films were created alongside photographer Mark McNulty and creative agency Smiling Wolf, which edited it and also designed the Baltic Triangle website.

Mohawk Media produced the films with the help of top Liverpool photographer, Mark McNulty who shot the film and creative agency, Smiling Wolf who edited it and designed the Baltic Triangle website.

Max Steinberg, chief executive of Liverpool Vision which co-funded the films, said: “We feel the films will be an effective way to help the Baltic Triangle showcase its potential to a much wider audience.

“The land proposition is similar to the early days of New York’s Meat Packing District or London’s Hoxton – it has that same atmosphere – and in the same way, I’m sure investors and businesses recognise these opportunities.

“It is important to support a venture that’s innovative and the collaboration between the creatives producing the films also illustrates what can be achieved when like-minded professionals pool resources.”

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