Skipton Building Society tasks twentysix with digital strategy
Skipton Building Society has tasked twentysix with handling its digital marketing campaigns, while also developing its long-term strategy.
The agency, which has offices in Leeds, London and Edinburgh, has already worked on the building society’s mortgage product range relaunch, including targeting and driving specific audiences across web, search, affiliates and national press.
The long-term strategy will see twentysix produce recommendations across all areas of Skipton’s website in order to ensure site-wide clarity, usability and performance.
Gail Dudleston, CEO of twentysix, explained: “Skipton Building Society is keen to develop a better online presence, given how much of the financial services sector now relies on web-based communications and activities. Our work will entail supporting the mortgage campaign in the first instance but there is both the opportunity and appetite for us to do a lot more together.”