Bollywood's Britney Spears produces first UK video through Bradley.tv
Leeds-based digital production company Bradley.tv has directed and produced the UK launch music video for British Bollywood star, dubbed Asia’s answer to Britney Spears, Annie Khalid.
Born in Lahore, Khalid moved to England with her family when she was six, but she is a superstar back in Pakistan where she is one of the country’s most recognisable faces and the trendsetter in bilingual singing – she has sold several million of her debut album Mahyia. Her second album has recently been released worldwide, but is not yet available in the UK.
At home in the UK the 23-year-old is an unknown, but she is now launching her domestic pop career with dance track ‘Be My Baby’ mixed by DJ Judge Jules, and a music video directed and produced by Leeds company Bradley.tv.
All proceeds from the single are being donated to help victims of the Pakistan floods.
The deal to produce the music video – which will have separate premieres in the UK, Pakistan and Norway, where Annie is also a well-known pop star – is the latest in a series of film production deals for Bradley.tv, which is one of the fastest-growing digital video production companies in the UK.
Nick Bradley, Director at Bradley.tv, said: “We were thrilled to receive this enquiry from the other side of the world – a film brief to launch the UK career of an Asian pop sensation and her UK debut music video.
“We’ve had full creative licence for the production which, although filmed specifically for Annie’s debut release for a UK audience, will be seen by hundreds of million worldwide thanks to her huge global following.
“Everyone is really pleased with the final cut and how it portrays Annie’s persona and infectious music style. We’re sure it will help her rocket to stardom in the UK, mirroring her global success.”