RiceMedia to tackle SEO drive for Co-Op Holidays
Co-op Holidays has begin its new search engine optimisation and cost-per-click strategy as part of its latest online marketing campaign, having appointed RiceMedia to boost the traffic numbers of its e-commerce websites.
RiceMedia was approached by Co-op Holidays following work on websites such as the clothing retailer Superdry.
Jon Pearce, web marketing manager at Co-op Holidays, explained that the travel industry has become highlight competitive online, meaning that companies such as Co-op Holidays needed a strong online presence in order to compete.
“One of the ways we want to do this is through the use of in Search Engine Optimisation,” he added.
Paul Rice, Managing Director at RiceMedia, added: “We will be managing the organic Search Engine Optimisation and Cost per Click on www.co-opholidays.co.uk, as well as repositioning the company’s Twitter and Facebook offerings.
“We are also consulting on increased conversion rate opportunities and using advanced analytics to deliver accurate measurements of return on investment across all platforms.”