Crown Paints new campaign to roll out this month
A new campaign for Crown Paints will launch this month across the UK and Eire, created by BJL.
The campaign, which will span social media, press and outdoor, as well as a TV campaign in the new year, follows the new identity for the brand being launch internally this week.
BJL was appointed to handle the account in March following a four-way-pitch.
Charlotte Thompson, director at BJL, commented: “We have challenged the notion that all paint is the same. Our new line ‘It’s not just paint it’s personal’, is a rallying cry. Crown’s position as the UK’s largest & oldest independent gives it permission to encourage decorators to make their scheme unique & enjoy it.”
Liz Hickson, marketing director for Crown, added: "The campaign could only be from Crown. We are thrilled with the way it celebrates our unique culture and enthusiasm for paint as well as our ranges. It presents a different way of thinking and talking about paint that we’re confident consumers will respond to."
MediaedgeCIA will handle the media planning and buying for the campaign.