Brother campaign to highlight brand's print offering
Printing brand Brother is to launch a new marketing campaign by Origin Creative to promote the durability of its print to customers in 19 countries.
Developed alongside the Manchester marketing team, the campaign will highlight Brother’s being the first brand to bring ISO 11798 approved inkjet printing capabilities to the small and home office marketplace.
Andrea Ingham, marketing team Leader at Brother International Europe in Manchester, explained: “We’re launching a retail-driven campaign to communicate the benefits of using original Brother supplies, and the quality and durability of our print.
“We’ve worked with Origin to create an eye-catching promotional retail package, which will be rolled-out across our European territories - targeting the small business and consumer sectors,” she added.
Mark Bottomley, managing director of Origin, added: “ISO 11798 is an important industry standard, but not something that consumers will generally understand. Our campaign explains in language that users can appreciate the benefits of using Brother original supplies. Brother is a remarkable company which is taking great strides to give consumers the best possible quality products and we’re delighted to have the opportunity of working with them to deliver this message.”