BT Digital Music Awards social media campaign aims to drive votes
A social media campaign to promote the BT Digital Music Awards to encourage fans to vote for their favourite band through an online voting campaign site, has been developed by Crayon.
The site encourages industry professionals to re-engage and enter the awards, while also aiming to drive engagement and fan voting and also houses a digital stage and crowd, where users can go online and register in order to vote.
Once registered, users will be able to personalise their avatar and select a noise they’d like to make when they appear in the ‘crowd’.
They will be able to get closer to the digital stage on the site by using the ‘send to a friend’ tool – the more friends that register and vote as a result, the closer the original sender will get.
Registered participants will also be entered into a competition for the chance to win two VIP tickets to the awards ceremony at The Roundhouse, and £1,000 spending money for the event, held on 30 September.