The Drum magazine: 20th August

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Coming up in future issues

Knowledge Bank - PR Special - In the September 3rd issue we will carry a special series of advice columns. Covering all aspects of PR from Brand Awareness to Crisis PR we will let PR agencies offer their expertise to clients both on and offline. With limited spaces this could be a great opportunity to show clients that good PR is an essential tool.

Here’s just a taster of what's in our next issue, out Friday 20th August:

News roundup

Six pages of news, creative work and commentary from the UK marketing industry over the last fortnight, all pulled together for you to digest.

Pringle Bites Back

IPA director Hamish Pringle led a vociferous attack on the government's COI cuts, branding them "unintelligent". He spoke to The Drum exclusively, laying bare his frustrations and pointing a more sensible way forward for the government.

Pravda: The truth behind Pravda's closure

At its peak Pravda was at the forefront of Manchester's creative scene, winning national awards and an enviable client list. Now Pravda is no more, as its owners called in the liquidators. But plans are afoot that will see the team re-emerge, refreshed and ready to tackle an evolving industry. But why did they decide to close? And what of those that lie in the wake of the failed business?

RDAs For the Chop

Regional Development Agencies have proved a tasty morsel for many creative and marketing firms – from timely briefs to business support. Yet, news that they were to be butchered in favour of Local Enterprise Partnerships was met with mixed opinion. The Drum dives into the bloodbath to get the beef.

An Eye For An App

While most of his college friends are gearing up for freshers' week at university, 18-year-old David Carter is poring over expansion plans for his mobile applications business. He started The App Factory at the turn of this year and the burgeoning business has already caught the eye of publishing sage Felix Dennis and secured £50,000 worth of investment.

DADI Awards

The DADI Awards, in association with Leeds Live it Love it, has become synonymous with digital effectiveness, attracting entries from some of the biggest brands in the UK, including Adidas, Channel 4, BBC, Lucozade, Red Bull, Wonderbra, Tennent’s and Reebok. Find out who was nominated by the judges, that this year included Dolce & Gabbana's digital marcomms director, Spurs' new media manager and the global digital brand manager of Bacardi, alongside a host of leading agency names. Take a look at a selection of the nominated work too.

The Knowlegde Bank

Tucked away in the corridors of every marketing mind is an enviable archive of knowledge garnered through years of research, planning and creative thinking. The Drum’s Knowledge Bank aims to map these corridors, allowing this thinking to be discovered and shared... This bank will be stored on www.thedrum.com for easy future access.

Blogosphere

It is hard work being brilliant. You should know... But all work and no play can, at times, be less than productive. So, why not trawl the web of intrigue and let the minds of other do the hard (and brilliant) work for you.

Agency Agony Uncle

With his unsympathetic demeanor and biting remarks you wouldn’t think that interaction would be a big thing for our agency agony uncle. However, read his new blog onthedrum.co.uk/blogs and you might beg to differ.

Creative Review

James Prentice, brand manager for Yorkshire Tea casts his eye over work for brands that include Casio, Smokehead Whisky, Specsavers, Original Source and The Scottish Government. We compare his review with the comments from our website.

Glasgow Focus

Glasgow is renowned as a city of creativity – from its music to its arts scenes. But how have the city's creative businesses been effected by the recent economic problems? And do they benefit from the dynamic image that Glasgow is now fostering?

MiNetwork Report

For a sector that is at the forefront of driving change, the marketing industry is one that is remarkably reluctant to change itself. To discover the future for marketing and creative agencies, Gyro HSR undertook six months of research, surveying more than 250 leading marketers.

...And that's just one issue. Subscribe today and we will send you a copy of this week's issue as well as 24 more.