Unsuitable Range Master

Unsuitable summer/autumn campaign for Rangemaster

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By The Drum Team, Editorial

August 17, 2010 | 2 min read

The Summer/Autumn advertising campaign for kitchen appliance brand Rangemaster, created by Unsuitable, has begun to roll out.

The Birmingham creative agency was appointed by AGA Rangemaster group following a four-way-pitch at the end of the March, with the resulting campaign running across home interest press and online.

Covering contemporary subjects such as cooking different dishes for fussy eaters and quality meals while juggling a busy working life, the campaign also aims to reflect the traditional brand values of the cooker range.

The ads will run in titles such as Ideal Home, Homes & Gardens, 25 Beautiful Homes, John Lewis Magazine and Your M&S Magazine.

Unsuitable Range Master

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