Carling mini-films support SPL live coverage
A campaign for the new football season has been launched by Carling including a series of mini-films which will support the broadcast of Scottish Premier League games on Sky and ESPN.
Created by Beattie McGuiness Bungay, the films will run at either end of commercial breaks during live coverage of the games and features a group of football fans who’s regular seats have gone on tour around some of Scotland’s most iconic landmarks.
Paul Miller, director of Sales for Molson Coors Scotland, said, “At Carling, we are as passionate about football as the fans are. We wanted to create an advert that celebrates this excitement for the beautiful game and the humour of the supporters. We can’t wait to hear the fans reactions and to share the highs and lows of the coming season.”
Carling recently announced that it had become the official beer of the Scottish National Team, the Scottish Cup and will also now be served as beer-of-choice at Hampden Park, the Scottish national stadium.