Health firm Sovereign hires MediaVest for online push
Sovereign Health Care has appointed MediaVest Leeds to handle its online advertising activity after a three-way competitive pitch.
MediaVest will manage an "integrated digital campaign" with the aim of increasing sales for the Bradford-based health plan firm.
Sovereign needs to drive visitors to its recently relaunched website.
Tom Pratt, Sovereign's newly-appointed digital marketing manage, said: "The online channel is a key area of development for Sovereign Health Care and MediaVest impressed us with their informed approach. I’m looking forward to working with them to drive traffic to our site and build momentum.”