Blogs play a big in any social media strategy, but build it and they will not always come... Is a loyal human following always the key to a successful blog? Equator’s Martin Jordan looks at the key behind a good blog.
Is blogging all just hot air?
In this article, Martin Jordan at Equator looks at the key elements of a successful blog, and why it's not enough just assume that 'build it and they will come'.
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