4 August 2010 - 9:33am | posted by | 0 comments

Is blogging all just hot air?

Blogs play a big in any social media strategy, but build it and they will not always come... Is a loyal human following always the key to a successful blog? Equator’s Martin Jordan looks at the key behind a good blog.

Is blogging all just hot air?Is blogging all just hot air?

In this article, Martin Jordan at Equator looks at the key elements of a successful blog, and why it's not enough just assume that 'build it and they will come'.

To continue reading Subscribe Now

Want to read this article?

Try The Drum online subscription FREE for one month.

Latest Projects from the Profile Hub

Viviscal

27/03/2015
Our Challenge Lifes2Good is an expanding nutraceutical...

McGraw-Hill Education

27/03/2015
McGraw-Hill Education, the learning science company...

Sony Pictures

26/03/2015
Papa John's teamed up with Sony Pictures for the release of...

Case Study | Bladonmore

24/03/2015
David Ladds, Director of Bladonmore, share his insights in...

Jessica Tappin is pure gold for our client Freya Active

24/03/2015
To launch the Freya Active AW15 collection we created the ‘...