Smokehead whisky creates ad for Classic Rock sponsorship
Smokehead, the single malt whisky by Ian Macleod Distillers, is marking the start of its official sponsorship of Classic Rock Magazine with a new ad campaign.
The ad, created by Robertson Darby Advertising which is based in Moray in East Scotland, will feature heavily in Classic Rock and its sister mag Prog Rock throughout 2010.
As "the Whisky of Choice for Classic Rock magazine", Smokehead will command a high presence in the monthly music publication and on its website.
Iain Weir, marketing director for Ian Macleod Distillers, said: “Smokehead is powerful, intense and not for the faint hearted. The perfect match for a Classic Rock lover.”
Along with the extensive advertising campaign the brand will sponsor the readers' letters page and take part in promotions.
Angus Robertson, managing director of Robertson Darby Advertising, said: “Our latest treatment for the Smokehead brand was created with Classic Rock Magazine very much in mind. Inspired by the powerful imagery of rock album covers, it uses Smokehead’s stunning typographical packaging to deliver a haunting and lasting impact.”
Keeping up the rock theme Smokehead was the VIP sponsor of London’s High Voltage Festival last week and will back the Classic Rock Roll of Honour 2010 Awards in November, attended by, and celebrating, rock icons.