Lancashire Constabulary tasks Code Computerlove with digital strategy
Lancashire Constabulary is working with Manchester's Code Computerlove to develop its digital communications strategy following a three-way pitch.
Code is also developing an anti-social behavior Facebook campaign for the force and its partners, set to launch later this month.
Chris Heg, planning director for Code Computerlove, said the agency would be examining Lancashire Constabulary’s website and its social media presence to devise a strategy for how the force can use digital marketing to best effect.
He said: “There is a constant evolution between technology and consumer behaviour. The shift towards ‘social’ thinking and the emergence of fundamental platforms, like the mobile, tablet and soon IPTV are bigger strides than we have seen before, which we will be taking into consideration for keeping Lancashire Constabulary in the public eye."
Jane Astle, head of corporate communications for Lancashire Constabulary, added: “Our young persons’ website has previously gained acclaim for being groundbreaking and effective, so we’re looking to take our digital activity on to the next level, and Code is certainly the agency to help us to identify what potential in the digital landscape lies ahead.
“Digital is a vital channel for us to help raise our profile as well as improve community engagement, particularly in the current climate of budgetary restrictions in the public sector and the need to demonstrate value for money.”