22 July 2010 - 5:08pm | posted by | 2 comments

Uber campaign for Casio's new 'Make-Up mode' camera

Uber campaign for Casio's new 'Make-Up mode' cameraUber campaign for Casio's new 'Make-Up mode' camera
Uber campaign for Casio's new 'Make-Up mode' camera

Casio has worked with Sheffield agency Uber on the advertising campaign for its new make-up themed camera.

The Exilim 'Make-up Mode' camera comes with features to smooth the appearance of skin and soften facial shadows within the click of a button.


So Uber's campaign promotes the camera as offering a 'millisecond makeover' and will run across press and online. The campaign is aimed at 16-24 years olds and will run until September. Uber was also briefed to create a microsite. Casio's marketing communications manager Sarah Salter said the ads set "exactly the right tone of voice for the product". Uber has handled several campaigns for Casio, including a watch product tie-in with the Avatar film, following its appointment by the electronics company last November.

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Anonymous (not verified)
23 Jul 2010 - 09:54
Anonymous's picture

Been critical of some of the advertising Uber has put out over the last year. This is a dream brief and this time they've made the most of it.

Brave decision by the client too (although not quite brave enough to run without the before and after photos).

Anonymous (not verified)
23 Jul 2010 - 12:35
Anonymous's picture

Nice, as always top work


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