22 July 2010 - 5:08pm | posted by | 2 comments

Uber campaign for Casio's new 'Make-Up mode' camera

Uber campaign for Casio's new 'Make-Up mode' cameraUber campaign for Casio's new 'Make-Up mode' camera
Uber campaign for Casio's new 'Make-Up mode' camera

Casio has worked with Sheffield agency Uber on the advertising campaign for its new make-up themed camera.

The Exilim 'Make-up Mode' camera comes with features to smooth the appearance of skin and soften facial shadows within the click of a button.

 

So Uber's campaign promotes the camera as offering a 'millisecond makeover' and will run across press and online. The campaign is aimed at 16-24 years olds and will run until September. Uber was also briefed to create a microsite. Casio's marketing communications manager Sarah Salter said the ads set "exactly the right tone of voice for the product". Uber has handled several campaigns for Casio, including a watch product tie-in with the Avatar film, following its appointment by the electronics company last November.

Comments

Anonymous (not verified)
23 Jul 2010 - 09:54
Anonymous's picture

Been critical of some of the advertising Uber has put out over the last year. This is a dream brief and this time they've made the most of it.

Brave decision by the client too (although not quite brave enough to run without the before and after photos).

0
0
Anonymous (not verified)
23 Jul 2010 - 12:35
Anonymous's picture

Nice, as always top work

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...