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Uber campaign for Casio's new 'Make-Up mode' camera

Casio has worked with Sheffield agency Uber on the advertising campaign for its new make-up themed camera.

The Exilim 'Make-up Mode' camera comes with features to smooth the appearance of skin and soften facial shadows within the click of a button.

So Uber's campaign promotes the camera as offering a 'millisecond makeover' and will run across press and online. The campaign is aimed at 16-24 years olds and will run until September. Uber was also briefed to create a microsite. Casio's marketing communications manager Sarah Salter said the ads set "exactly the right tone of voice for the product". Uber has handled several campaigns for Casio, including a watch product tie-in with the Avatar film, following its appointment by the electronics company last November.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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