Lee Cooper relaunches heritage brand
Fashion label Lee Cooper has relaunched its heritage British Brand, with its new retail concept designed by Mynt Design.
The concept was presented to an exclusive group of associates and licensees at the brand’s conference ‘A Taste of Things to Come’ last month, followed by the official launch in Berlin at the international fashion show, Bread & Butter between 7-9 July through an exhibition stand, also designed by the Leicester consultancy.
New retail elements were introduced with the stand, allowing international licensees to select and present new products.
The spring/summer 2011 collection for the brand has also been planned.
Andrew Patterson, managing director for Mynt, explained: ‘’We approached this project as a vehicle for relaunching the brand to an international audience. It was never just an exhibition stand for us. It’s great to see the Lee Cooper brand back where it belongs.’’