Dickies to drive awareness with new campaign
Having undergone a review of its current positioning and communications activity, the UK online distributor of Dickies work-wear, dikiesstore.co.uk, is to implement an ongoing development programme with a revised proposition centred on a campaign theme of ‘100% Dickies’.
Sheffield ad agency Front has been responsible for conducting the overview of the brand, and will be charged with delivering a new e-marketing campaign strategy, as well as producing collateral and support materials for the campaign.
Sam Stewart, senior account manager at Front, explained that the agency is “immensely excited” to be working with Dickiesstore.co.uk”, while Dickiesstore.co.uk MD John Macknay said of the project: ”As a business, we are immensely proud of our position in such as competitive marketplace. Our reputation and staff are the corner stones of the business and we are sure that Front’s experience will help us meet our goals.”