GreaterSport unveils new strategy with Creative Spark
A new strategy by GreaterSport's Changing Lives aims to increase the number of people in Greater Manchester involved in sport and physical activity.
The strategy will be run by GreaterSport in conjunction with major partners including the National Governing Bodies for Sport, the ten local authorities across Greater Manchester and the region's primary Care Trusts, and will benefit from new creative produced by Manchester agency Creative Spark – who has also been tasked with relaunching the organisation’s website.
The new approach has been designed to appeal to people of all walks of life, with the creative solution using a “vibrant day-glo colour scheme and a humble stick-man” to emphasise the accessibility and fun of sports.
Laura Hall, marketing relationships manager at GreaterSport, commented on the new creative: "Creative Spark's concepts were extremely strong when they pitched and we are thrilled to have worked with them on achieving our ambitions."