13 July 2010 - 8:32am | posted by | 1 comment

Environmental packaging designed by Nicepond for new Booths range

Environmental packaging designed by Nicepond for new Booths rangeEnvironmental packaging designed by Nicepond for new Booths range
Environmental packaging designed by Nicepond for new Booths range
Environmental packaging designed by Nicepond for new Booths range

Booths has launched a new range of cooking and baking ingredients, for which design and marketing agency Nicepond has created new eco-packaging packaging.

The Windermere agency was commissioned to design packaging for the ‘Seal and Save’ range, which has been designed for customers who wish to adopt more environmentally friendly values and cut back on unnecessary food waste.

The range is made up of a series of re-sealable product roundels which allow packs to be securely closed after opening.
The design also allows for each roundel to be transferred onto a plain storage jar, thus allowing consumers to safely store ingredients and significantly reduce food waste.

Bob Wallace, marketing director at Nicepond, explained: ‘‘On average, we waste a third of the food we buy each week, with the amount of food we throw away acting as a major contributor to the production of greenhouse gases in the UK.

With its appealing and simplistic design, the ‘Seal and Save’ range makes it easier for customers to get the most from the food they buy and, as a result, waste less of it.”

He added that Booths was constantly seeking to find better ways to extend its eco-friendly products, and that this new range fitted perfectly with the aim of encouraging customers to make more environmentally aware choices in-store.

Don't miss out... Get your Design news by email

See all specialist newsletters

58 related companies from Profile Hub:

Comments

Anonymous (not verified)
13 Jul 2010 - 12:26
Anonymous's picture

Great idea, and lovely design too. Well done Nicepond!

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Case Study | RLH

01/09/2014
Chris Ross, MD of full-service B2B advertising agency RLH,...

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...