Packaging for Clive's Organic range designed by Believe In
The packaging for a new range of organic dips, Clive’s Organic has been developed by Believe In.
The Exeter design and brand agency aimed to challenge packaging design in the marketplace, feeling that there was a general lack of personality among health food brands and ‘own label’ varieties.
The Clive’s range will aim to stand apart from the competition in both product and package design which have launched through independent stores, farm shops and organic food retailers.
Blair Thomson, creative director of Believe in, explained that the basic hand-drawn elements of the design were abstract expressions of the dips and their ingredients.
“Bold use of colour and shape differentiates between flavours. The overall result is a striking, distinctive on-shelf presence,” he added.
The format of the sleeve was adapted to reveal as much of the content as possible and has been printed onto the reverse of a single sided box board. This gives the outer sleeve a tactile finish which reinforces the organic handmade nature of the product.
The pot itself has been sourced from 100% recycled materials and is itself fully recyclable.
"Creating the packaging for this new addition to Clive's product range has allowed us to further develop the brand — conveying their unique combination of cheeky playfulness and confident sophistication that is otherwise missing from competing brands. The bold graphic identity and punchy colours differentiate beautifully in this niche market,” Thomson concluded.