Specsavers ad offers goal-line technology for £25
Specsavers has speedily turned out a press advert offering "goal-line technology for £25" following England's controversial disallowed goal against Germany on Sunday.
Millions of England fans felt Uruguayan linesman Mauricio Espinoza needed an eye-test after failing to spot Frank Lampard's shot crossing the line on Sunday.
And the debate about goal-line technology has been a national talking point ever since.
Now, less than two full days on from the final whistle, Specsavers' opportunist ad is running in The Sun, The Daily Star, The Daily Express and The Daily Mail.
Specsavers' creative team says it was able to turn the ad out so quickly - it was approved in mere hours - because of its in-house creative team setup.
Richard Holmes, the marketing director, added: "Everyone has been shocked by some of the questionable decisions this World Cup, with even David Cameron calling for FIFA to introduce goal line technology. In light of these reactions, we thought it was a great opportunity to make our own response in the press with some light hearted Specsavers' humour."
"We’ve been amazed by the volume of social media traffic suggesting that we give the World Cup the “Should’ve gone to Specsavers” treatment. We may have lost at football but British humour is always a match for anyone."