Virgin Holidays steps up affiliate activity
Virgin Holidays has unveiled plans to increase its affiliate marketing activity.
The ambitious growth plans see the tour operator appointing Manchester agency R.O.EYE to develop a long-term strategic approach to both further support existing affiliates and increase the overall number of affiliates Virgin Holidays works with. R.O.EYE will also be responsible for ensuring the brand is reaching the best audiences with its products.
Virgin Holidays’ Drew Robinson explained that R.O.EYE provided the best fit in terms of understanding and brand protection, commenting: “we needed a strategic and scalable approach from a specialist in the sector”.
It is believed that R.O.EYE’s level of expertise in “account management, recruitment of affiliates and technical solutions” will allow Virgin Holidays to realise its growth targets.