Crayon promotes new Honda motorcycle launch in Europe
A campaign to promote Honda’s next generation motorcycle, the VFR1200F Dual Clutch Transmission had been developed by data digital agency, Crayon.
The pan-European digital campaign to launch the motorcycle will be supported by a viral campaign which will begin at the end of the month.
Following the launch of the original VFR1200F in October 2009, the multi-language site has been re-designed with new creative and new content, targeting experienced and affluent riders.
Harry Cooklin, manager – brand communications at Honda Motor Europe explained: “The VFR1200F Dual Clutch Transmission model has brought next generation motorcycling to the here and now and has given riders a new dimension in riding exhilaration. After the success of the VRF1200F online launch in October we’re confident that the updated digital creative will have a high impact.”