Sainsbury's Finance picks up a Crayon for insight
Sainsbury’s Finance has appointed digital agency Crayon to work with its Customer Insights Team in a strategic, planning capacity.
The London agency has been tasked with helping Sainsbury’s Finance optimise how it can use data to drive marketing efficiency and will be working with Sainsbury’s existing agency partners.
Dan Thwaites, planning partner at Crayon said: “Sainsbury's Finance understands the importance of using data creativity across channels, to drive incremental return to the business, and we're thrilled to be working with such a well-loved brand”.