Honda DM campaign from Crayon promotes CR-Z
A direct marketing campaign from Honda to support the launch of its new hybrid sports coupe, the CR-Z, has been created by digital agency Crayon.
The DM campaign will target 20,000 relevant database prospects and those highlighted through an affiliate marketing campaign in March, alongside those who have signed up through the main Honda UK website.
The pack has been designed to promote the CR-Z as the first of its kind, and uses bubble wrap buttons which pop to reveal contents.
The campaign will be made up of DM, with pre and post launch emails tailored to a younger, urban audience.
Steven Colling, CRM marketing manager for Honda said: “With its striking design, fun, involving drive, advanced hybrid technology and three mode driving system, the Honda CR-Z promises to make the future of driving much more interesting. The campaign has been designed to create anticipation, buzz and excitement around the launch of the CR-Z, and to recognise those consumers that have raised a hand early on - we are offering them front of queue opportunities to test drive.”