Second Scots Gov Cluster Greener Scotland set to tender

The Scottish Government has issued invitations to tender for its second marketing services cluster for Greener Scotland Climate Change.

The account will cover all Go Greener, Zero Waste and Food policy activity.

The ITT’s were issued to the Scottish Government marketing services framework agencies yesterday, where a shortlist of three will be invited from applicants to participate in a face-to-face creative pitch at the beginning of July.

The first two campaigns to be rolled out under the new cluster will be Recycling (Zero Waste) and Eat Fresh & Seasonal (Food).

The budget for the cluster over 2010-2011, including media, production, creative and associated costs, is likely to be between £900,000 and £2 million.

Newhaven previously completed a number of Scottish Government campaigns in this area, including the "Mr Earth" climate change account (pictured).

Mediacom Scotland will continue to handle all media for the contracts.

It is expected that several ITT’s for PR projects are also being prepared for forthcoming campaigns including Protection of Vulnerable Groups, Smoking cessation and legislation, Take Life on/Active Nation, and will see the cluster approach applied to two areas of PR; Community Public Health and Greener Scotland Climate Change.

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