Ear to the Ground gets festivals brief from Gaymers
Ear to the Ground will be responsible for pushing cider brand Gaymers to music fans this summer after being briefed to create experiential events at five festivals.
The agency will create a portable experience to tempt festivalgoers to try the cider at Glastonbury, Latitude, Leeds, The Big Chill and Bestival. It was given the job by FRUKT, Gaymers' lead agency on music strategy and activation.
Steve Smith (pictured), MD of Manchester and London-based Ear to the Ground, said: "Gaymers needs to reach out and convert consumers to their brand – live experience at music events is the perfect solution to this.
"The creative solution we have developed with FRUKT and Gaymers, which will be experienced at many major UK festivals over the summer, will have to be seen to be believed and will engage with audiences right through to conversion. We look forward to delivering a successful live marketing campaign for this dynamic brand.”