SMP adds Brilliant Sparkle to Arm & Hammer experiential brief
SMP Experiential has been appointed by Church & Dwight to handle experiential activity for its new Arm & Hammer Toothpaste – Brilliant Sparkle.
The targeted road show campaign will give consumers the chance to experience Brilliant Sparkle as well as giving them the opportunity to take away a sample pack and the chance to win "crystal related" prizes.
Mark Wrighton, group brand manager, Arm & Hammer said: "We are confident that once people see the stand and try the product they will immediately notice the deep clean experience compared to their normal toothpaste."
Sharon Oliver, who heads up the SMP Experiential team added, ‘We are very excited to be appointed to undertake Church & Dwight’s first experiential activity and are looking forward to it being a big success’.
SMP Experiential is a division of SMP a below the line marketing agency based in Tunbridge Wells.