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Rachel's Dairy site promotes early morning family activities

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By The Drum Team, Editorial

May 25, 2010 | 2 min read

Dairy brand Rachel’s has launched a new website as an extension to its main site as part of the launch of its new range of yoghurts.

Created by Sequence, the new ‘Mornings with Love’ site is an extension of the existing Rachel’s site and will provide a regional database of morning activities to support the brand message and will encourage users to share their own suggestions of which activities are available in the region.

Activities will be searcheable by region and type, including nature trails, heritage sites and cycling groups for the family.

Andrew Curzon, marketing manager at Rachel’s, commented: “As the UKs leading premium dairy brand, we are aware that many of our customers consider Rachel’s a key part of their morning and we want to take that one step further.

Currently, there is no one-stop resource for finding the best morning events in your area and with the “Mornings with Love” site we hope to bring the best UK morning events to our fans so they can find out what’s on in their area, making mornings even better.”

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