Chapter Eight

Chapter Eight launches shiny new site for Jewellers

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By The Drum Team, Editorial

May 19, 2010 | 2 min read

Leeds-based Chapter Eight has re-designed the website for client Share Jewellers.

Online customers can now take advantage of three flash based charm builders that allow them to build their own Pandora, Thomas Sabo or Molly Brown charm bracelet’s from scratch.

Share Jewellers is a 30 year old, family-run business with two stores, one in Leeds and one in Barnsley.

Last year the sibling owners decided to take the majority of their business online to access a wider market, which has seen the company increase its turnover by 80%.

Chapter Eight designed the website with a remit to make it easy for customers to see products either by type or designer and has also taken over management of the website.

Mario Thomas, managing director of Chapter Eight, said: “The new website builds on the large amount of work we did on the old website to improve the natural search engine saturation and optimisation of the website. New content and new product ranges have been added too and are essential to improving the already impressive natural position of the website. Share Jewellers will be supported by our emarketing team who will regularly issue eNewsletters to over 4,000 people telling them of the latest product offerings and discounts as well as further developing the social networking activities of the website where we have a Facebook page and an ongoing dialogue with customers via Twitter. In addition, our revolutionary 360 degree photography will be introduced to the website alongside our other studio services.”

www.sharejewellers.com

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