Golley Slater Leeds works on teaser for Bolton Wanderers shirt launch
In order to prepare for the next Premier League season, Bolton Wanderers Football Club has been working with the sports marketing team at Golley Slater Leeds on the launch of the team’s new home kit.
The launch was promoted through a campaign of teaser ads and was developed online and around football grounds and in Bolton until the launch of the shirt at the end of April.
Tim Orrell, managing director of Golley Slater Leeds explained: “The concept originated from us getting ‘to the heart’ of the campaign and the consequential posters revolved around this notion, getting to the centre of the game, the passion and the life of football was the inspiration for this work.”
Orrell added: “We know how important the home shirt is to fans, so we thought we’d give them a sneak preview which seems to have gone down well. We’ve received some really positive feedback since the launch and are now looking forward to continuing our work with Bolton Wonderers FC, supporting the exciting commercial developments they have in the pipeline.”