Scholl campaign aims to keep Britain on its feet
Footwear and footcare firm Scholl is rolling out a £3m marketing campaign called "Keeping Britain on its Feet".
The integrated campaign is now running across TV, print, radio and online until June and is backed by PR support. It promotes Scholl's range of footcare products with particular focus on its Hard Skin, Orthaheel Orthotics and Cracked Heel ranges.
You can see the TV ads, created by McCann Erickson Manchester, on the specially-created Keeping Britain on its Feet section of Scholl's website. The print campaign will support the TV ads in titles including Marie Claire, OK! and Good Housekeeping.
For the radio element Scholl has partnered with Bauer to run a three-week campaign which consists of ads for Scholl categories including odour, nailcare, athlete’s foot, insoles and blister.
And the PR side has seen Scholl's agency, Myriad Public Relations, team up with The Sun online to run a survey to find out what people really think of their feet.
“As the leading brand in footcare and with the breadth of products that Scholl covers, we believe we are Keeping Britain on its Feet,” said Scholl marketing director, Mark Critchley. “The campaign aims to celebrate the ordinary, hardworking British people who are keeping this country going.”