Refinery designs Stanley, Chelsom and Caterforce catalogues
Manchester marketing agency Refinery has designed and produced a suite of catalogues for its clients Stanley Tools, Chelsom Lighting and Caterforce.
The Stanley Tools and Storage Catalogue is the third edition designed by Refinery. The 260-page book contains the entire range of Stanley products and includes a 'how to choose the best tool to suit your needs' feature at the start of each section.
The 274-page Chelsom decorative lighting catalogue is aimed at interior designers, architects and contractors in the hotel sectors. It contains more than 600 product shots and will be launched to the trade with an event in London this month.
Caterforce's catalogue, which comes in several bespoke editions, features up to 2500 listings and 500 product shots. It will be used to promote the wholesaler's frozen, chilled and grocery products to pubs, restaurants and hotels throughout the UK.
Refinery managing director, Nigel Papworth, believes the catalogue remains "key to multi-channel success" and is something clients are still "investing heavily" in.
He said: "The importance of catalogues was highlighted by a recent Royal Mail survey that showed that more than four out of five UK consumers (83 percent) research products and services through a catalogue or online before making purchases. In the business to business sector this is probably even more.
"For us it's also the quality and detail of the photography in brochures - as opposed to online and via mobile phones or the iPad - that maintains the catalogue's importance. For example, the Chelsom catalogue specifies thousands of pounds worth of products, which although they can be viewed online, they can only be seen in the precise, colour accurate detail required by using the catalogue.
"When technology has moved on there may be a point when we don't need catalogues, but for the time being they're still an important part of the marketing mix."