Lyle & Scott mobile site developed by Chapter Eight
A new mobile optimized website has been launched by fashion brand Lyle & Scott, created by e-retail specialist Chapter Eight, as the brand looks to give consumers more access to its clothing.
Chapter Eight has worked with the brand for the past six years to develop its online presence, and have teamed up again for this online project.
Lyle & Scott has looked to online as a retail route, having witnessed high street consumer football dip during the economic downturn, and has launched the mobile website which is suitable for any smartphone, allowing the brand to broaden consumers accessibility to its products.
Will Dymott, head of eCommerce for Lyle & Scott Head, said: “We are a brand that is continuingly looking to offer new and exciting possibilities for our customers. The launch of this mobile site highlights our commitment to providing our customers with the best possible service. Chapter Eight have captured all the features of our website on this new platform, while still retaining all the important aesthetic elements of the brand.”