MIDAS hires Biss Lancaster to handle PR
MIDAS, the inward investment agency for Greater Manchester, has appointed Euro RSCG Biss Lancaster to handle its regional, national and international PR after a five-way pitch.
PAPR, the independent Manchester-based PR firm, has also been retained by MIDAS to handle the property side of its business.
Zoe Ensor, director of external relations for MIDAS, said: “We believe that Biss Lancaster and PAPR form the ideal PR partnership going forward to help generate a step change increase in the volume of positive news coverage for the agency across all media channels by focusing on compelling content."
The Biss Lancaster account team will be headed up by MD Brian Beech and will work out of the agency's Manchester and London offices.
"It's a great win for us and one I'm particularly proud to be involved with," Beech said. "Manchester is a world-class city which offers people a great place to live, work, visit and critically, a fantastic environment for business."