Biss Lancaster gets High and Mighty
High and Mighty, the retailer that specialises in clothes for big and tall men, has appointed Biss Lancaster to handle its PR.
Home shopping group N Brown acquired High and Mighty last year and one of Biss Lancaster's first tasks will be to relaunch the 14 stores that were part of the deal, starting in Brighton, Glasgow and Leeds.
Luisa Withington, High and Mighty's marketing manager, said: "With over 50 years’ experience in the retail industry and with stores all over the UK, High and Mighty is a knowledgeable brand. These are exciting times for us, with a portfolio of stores in major cities, complemented by the reintroduction of catalogues and the development of the online offer.”
High and Mighty also plans to introduce a marketing campaign to target existing and new customers featuring the line 'High and Mighty - Clothes Make The Man'.