Welcome to Yorkshire tasks Impact Asia with promotion brief
Tourism body Welcome to Yorkshire will be promoted through a PR programme in Hong Kong, Asia and China by Impact Asia.
The agency has been tasked with introducing the travel experiences on offer from the largest county in the UK to the Asian market.
Susan Field, CEO of Impact Asia said: “Being a Yorkshire lass myself, I am thrilled to be involved in promoting my beautiful native county. With the increasing number of Chinese students studying in Yorkshire, it is predicted to see more travellers taking a few days staying in Yorkshire during their travel to UK.”