Berghaus online game extends digital strategy of the brand
An online game has been developed for Berghaus which aims to give users a taste of a major climbing adventure.
Developed by London digital agency Crab Creative, the game sets players a sequence of objectives alongside branded downloads and video clips from the Mount Asgard expedition which was sponsored by Berghaus last year.
The climb involved Leo Holding and Carlos Suarez, who’s expedition to climb the mile high Mount Asgard on Baffin Island in the Artic Circle, and then BASE jump from the top, has been captured by the game.
The game forms part of the brand’s wider strategy of building an online community site around its Facebook page, as well as through its official website and promoted through its Twitter feed.
Sarah Wilson, marketing director for Berghaus, commented: “The Asgard Project started as a very ambitious concept of Leo Houlding’s. Berghaus offered support at the start and it has since developed into a hugely challenging expedition, an award winning film by Alastair Lee, and an outstanding and extended product testing session. This unique game offers a virtual taste of the adventure and helps people to gain an understanding of the amazing achievement of Leo and his team.
“Leo and his exploits continue to inspire and entertain everyone at Berghaus and help to spread the word about the company, its products and the people who use them. This game is a new, and we think enjoyable, way to engage with the brand, and we hope that it will appeal to existing fans of Berghaus and also help us to reach an even wider audience.”