Strongbow aims its bow at regional workers
Cider brand Strongbow is to launch a new ‘Bowtime’ TV campaign as it continues to position the brand as ‘a reward’ after a hard day’s work.
The ‘Honours’ campaign, created by St Luke’s, will celebrate workers from towns and regions across Britain and will air nationally from April as 60, 40 and 30’ executions and will be supported with other media later in the year.
Lucy Henderson, brand manager – Strongbow at Heineken UK, said: “Once again, the campaign creates an effect that is both emotional and humorous and will ensure that the awareness of Strongbow and its hard graft message will be massively increased in the coming months.”