Westbeach and Fudge to create app for snowboarders
Snowboard brand Westbeach has teamed up with digital agency Fudge to create an iPhone app for snowboarders.
Staff at Vancouver-based Westbeach, which has been designing snowboard clothing for 30 years, are working with the team at Bolton agency Fudge to release the app in time for the 2010/11 season.
Fred Royle, Westbeach CEO, said: "Our team have been riding the best mountains in the world for 30 years and we want to share this knowledge with our customers. The app will be our guide to how to get the best from your shred trip - the secret spots and the inside track, so that you get more bang for your buck."
Ben Taylor, client services director at Fudge, promised the app would be different from rival winter sports apps.
He said: "The idea behind the Westbeach app is that we aren't just rolling out feeds of snow reports or piste maps like a lot of apps on the market. We are offering users the chance to experience a snowboard trip, Westbeach style, from the minute you step off the plane,"