McArthurglen rolls out new UK press and poster campaign
Designer outlet McArthurGlen has launched a new national UK advertising campaign to engage consumers by portraying the positive emotions they may feel while shopping at the one of the retailer’s seven UK locations.
Developed by London agency WARL and shot by fashion photographer Nick Haddow, the campaign will be rolled out across national press, regional radio, regional press, outdoor and digital media.
Media buying and planning has been handled by Carat which has developed a strategy designed to drive footfall and sales by targeting the 30 million UK shoppers who currently visit McArthurGlen’s UK designer outlets each year.
Shaeren McKenzie, marketing director of McArthurGlen, commented: “We are looking to engage consumers with new, fresh, aspirational messaging communicated in a simple, stylish and memorable way.”
She continued: “Our business is non-cyclical – shoppers will always be keen to be smart about their shopping, with or without recessionary times.”