Love creates identity and website for Acting On Impulse
Love has created a new identity and website for Manchester-based charity Acting On Impulse.
Set up in 2007, the charity's aim is to give homeless people a voice through acting roles in film and theatre.
The charity hopes its new website will help it attract sponsors, casting agencies and homeless actors.
The first film Acting On Impulse made featured a button in the shape of a heart, and Love has used this symbol in different settings around Manchester. The agency used biodegradable paint to take the heart identity onto the streets.
Designer Emma Morton said: "It was sprayed on significant places to the homeless community in Manchester such as Piccadilly Station where they sleep rough and the Cornerhouse where the first Acting On Impulse film was screened, as well as rehearsal spots. We have used this for communication and throughout the website."
Acting On Impulse founder Lauren Tomlinson added: "We are so grateful to the generosity shown by Love. The finished result is better and closer to the heart of what we do than we could have ever imagined. We are so excited to get the public seeing it and using the blog and it means the world to all the guys in the group that we work with."