Sorrymate gets new look from Pixel8
Sorrymate, the accident claim firm for motorcyclists, has been given a brand revamp by Manchester agency Pixel8.
The Warrington legal firm now has a redesigned logo, a new website, press ads, graphic designs for stationery and a 16-panel exhibition stand design.
Pixel8's joint managing director, Jamie Watson, said the rationale behind the rebrand was to emulate the success of Shelia's Wheels, the insurance company aimed at women.
He said: “We worked closely with Sorrymate to allow them to retain the strongest elements of their existing brand, whilst bringing their specialist work with bikers to the fore. Our guiding vision was positioning Sorrymate as the Sheila’s Wheels of the biking world.”