International brand Brabantia will hit screens again as it looks to promote its WallFix clothes dryer product.
The commercial will be shown during April and May, and is also designed to raise awareness of the Brabantia brand and its large product range.
Aimed at ABC1 housewives and intended to help retailers by increasing customer footfall in-store, the eye-catching 20 second spot will run on a number of channels including Sky, ITV2, ITV3, E4, More4, Film 4, IDS, Five US and Fiver.
Commented Brabantia UK sales director, David Slater: “Our clear objectives for the year include continued market share growth whilst also supporting our retailers; this is why we are continuing with such heavy investment in the brand. The two-pronged approach combines the development of new, high-quality products designed to underpin our durability proposition, while also maintaining a high profile in the media, both in the consumer press and on TV.”
The company will continue with its ‘how to outlive your Brabantia products’ consumer advertising campaign, with ads in Good Housekeeping, Homes & Gardens, House Beautiful, Ideal Home, Living etc, Marie Claire, Real Homes, Red and Waitrose Food Illustrated.
This tongue-in-cheek campaign tells consumers how durable Brabantia products are and how people need to be in tip-top shape to outlive them.
The campaign will promote selected products including WallFix, Sensor bin, the Kitchen Today wall rail system, and clear top canisters.