Warburtons invests £1m in snack brands launch
Warburtons bakery is investing £1m to launch two new brands into the snack market.
The Bolton firm will introduce ChippidyDooDaa pitta chips and SnackaDoodle wholegrain snacks on 15 March as it widens its brand beyond its bread range.
The new products will be launched with a cross platform digital campaign, with two dedicated websites created by Breath-e and Clarion Communications. Trade advertising, in store activity and outdoor advertising courtesy of branded delivery trucks will also start on March 1.
Warburtons' new business director, Jason Uttley, said: “Although we remain committed to growing the core bakery market, moving into the snacking category is a really exciting step for Warburtons."
In separate news, Liverpool's Liquid Creative Communications has designed new truck livery for the baker.
The designs (shown in our gallery) feature on Warburtons' new Econic vehicle, which the company says produces 20 percent less C02 than a diesel model and emits virtually no particles and dust.
Liquid was briefed to design a livery that would help communicate the '20% less CO2' message to consumers and make the new truck stand out from other vehicles on the road.
Richard Hayes, Warburtons' marketing director, said: "With over 1000 vehicles on the road we are as much a logistics business as a baking one. Any vehicle innovation that can give us the performance we need while being kinder to the environment and the communities in which we operate, will be considered in years to come."